ABOUT US

What began in 2021 as a personal memorial ride to heal from losing loved ones to suicide, has now evolved in 2025 into a powerful movement bringing the Suicide Awareness Ride to the forefront of cycling. In 2021, founders Victor and Mike shared their stories of loss with each other and came up with the idea to ride from Santa Barbara to San Diego, in honor of healing and closure for those effect by or struggling with suicide.

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The starting point of the ride was chosen to be Santa Barbara because it signified the birthplace of Victor's childhood friend, which he lost to suicide. The ride concludes in San Diego in recognition of Mike’s close friendship with the Junior Seau family.

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Throughout the journey, Victor and Mike documented their experiences through photographs, which they shared with family, friends, and on social media. The posts garnered significant positive feedback, with many followers expressing interest in participating in the ride if it were held again the following year. Recognizing the unique and meaningful nature of their endeavor, Victor and Mike agreed that it should be expanded to reach as many individuals as possible, offering an opportunity for healing and closure to those affected by the loss of loved ones to suicide.

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